On Tuesday, Louis Vuitton, a renowned French designer label, announced their plans to introduce a special set of NFTs with an estimated value of $41,712 (€39,000) each. This exclusive offering will allow luxury customers access to unique items and experiences by the company.
The new collection, entitled “Treasure Trunks,” is limited to several hundred NFTs and pays homage to the iconic Louis Vuitton trunks. Each digital asset will be accompanied by an exclusive physical trunk crafted by Louis Vuitton, which typically fetches tens of thousands of dollars in the market.
Louis Vuitton Treasure Trunks NFTs cannot be traded or given away by their owners. Only the original holders of the Treasure Trunks will be able to get unique, customized products and will be the first to have access to new releases, exclusive offers, etc.
Potential holders from the United States, Canada, the United Kingdom, France, Germany, Japan, and Australia can register on a waitlist starting June 8th. Louis Vuitton will then invite chosen registrants to buy a Treasure Trunk utilizing either crypto or fiat money on a special website next week.
The “Treasure Trunk” line is said to be the launch of a new Louis Vuitton series, titled “Via,” which will provide exclusive and privileged access to the luxury label for elite clients who are willing to pay top dollar.
Louis Vuitton is the most recent company in a long line of luxury brands to implement blockchain technology, not as an open platform that can include and connect the masses but as an exclusive membership club accessible only to invited members.
During the last twelve months, many high-end brands, including Louis Vuitton, have changed their focus from NFTs games and pop-ups aiming to reach a broad audience to more expensive and limited editions of NFTs that cater to premium customers.
For over a year now, Balmain has been creating an elite NFT club for its top clients. In April, Ralph Lauren launched exclusive events tailored for Web3 users at a luxurious waterfront estate in Miami.